The third design


It is standard practice in design to offer three initial design ideas to a client. It doesn’t happen every time or on every project, but it happens enough that if you are a designer, you should know this rule:

If you do three designs, and there’s one you love, one you like, and one you think is crap, nine times out of ten your client will go with the one you think is crap.

Does this mean your client is stupid? Absolutely not. Does this mean that you need to love your third design as much as your other two? Absolutely.


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