Good design kills 20,000

11Aug09

war

In the year 53 B.C., Marco Casio invaded Parthia with a 40,000 man army, and the goal of expanding the Roman Empire.

It was a disaster.

This was mainly due to the design of the Parthian bow, a weapon made with a laminated spring, with a range and power that made the Roman legions defenseless. 20,000 Romans died, 10,000 were taken prisoner.

The Parthians did not prevail because they had a better general, they prevailed because they had a better designer.

Excerpted from @Issue Journal of Business & Design.

Advertisements


No Responses Yet to “Good design kills 20,000”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: