Archive for the ‘Branding’ Category

 If I accepted every project or every client who wanted to employ me, my product would be nothing more than a commodity. I’d be a (very unhappy) vendor simply selling stuff to customers. ButI am not a vendor. I’m a professional.  I could probably be successful selling design and development as commodities without discrimination to anyone who wanted […]

Starting a business isn’t easy. That’s a given. But when people have tread the path before you, it’s tempting to imitate. After all, if they’re successful, why not do it just like them and be successful too? Thing is, you’re not like the others. People don’t do business with you because you work like someone […]