Archive for the ‘Marketing’ Category

When George Washington was a teenager, did he really, really, really want a car? Unlikely. In order to want something, you probably need to know it exists. But my guess is that it surely helps if you’ve been marketed to. One definition of happiness is wanting the things you’re likely to get (or, conversely, not […]


In the year 53 B.C., Marco Casio invaded Parthia with a 40,000 man army, and the goal of expanding the Roman Empire. It was a disaster. This was mainly due to the design of the Parthian bow, a weapon made with a laminated spring, with a range and power that made the Roman legions defenseless. […]